Shanta R. Nathwani, B.Com., MCP

Tag: marketing

  • #FF Lyndon Johnson

    Lyndon and I run into each other all over the place. We’ve met up at a couple of Citizenbridge meetings, a forum at Ted Rogers School of Management at Ryerson University on Entrepreneurship and most recently at ProductCamp Toronto which I did a #FF post on a couple of weeks ago. I’m happy to say that this is happening more frequently.

    I always joked that he looks like Mark Holmes, lead singer of the 80’s band, “Platinum Blonde”. He even has the accent to back it up. I swore to friends of mine at the Retro Road Show that I was going to bring “Mark Holmes”. When I finally got him out to one this past Saturday, my friends had to do a double take. He had such a great time, he wonders why he hasn’t gone to one before now. I know I’ve hooked a regular!

    He and I have had some really great conversations about public relations, marketing, politics and even retro music. A couple of days ago, we had an awesome exchange on Twitter about @Indie88Toronto and @RickAstley. Being the retro fan that I knew he was, I had to share my discovery with him. Loved his response!:

    We’d also met up in Waterloo a couple of times and I’ve read quite a few of his posts regarding BlackBerry’s marketing failures. However, his post on “The Problems with Social Media Narcissism” definitely hits home with me and is something I have been saying for months since LinkedIn introduced endorsements. I haven’t kept up with his blog lately (he blogs a lot!), but I’m going to make it part of my everyday reading from now on. I should have added it a long time ago.

    At ProductCamp Toronto last weekend, we attended each other’s sessions (we both gave talks, but he won the best talk in his category). He never stepped on people’s toes, rather supported a point that was made or gave great examples.

    He has some really interesting things to say and is also a great listener. Follow his tweets @lyndonJJ personally and his company Think Different[ly] @THINK_Lyndon. I know you’ll all enjoy.

    Lyndon Johnson
    Have always enjoyed this profile pic of Lyndon

  • A Little Experiment

    I have a hard time making up my mind when it comes to my own self. I can suggest three things to a client that they should do or recommend that they go a particular course. I’ve never been one for logos or tying myself to any one particular image. There are many facets to what I do, so why not have a few? And why not let the community help me decide?

    I’ve needed business cards for sometime now, but don’t consider myself a designer. I love photography, so I’m using four images on the backs of my business cards:

    HK Signs
    HK Signs
    HK Buddha
    HK Buddha
    Tiny Sun
    Tiny Sun
    Tiny Feet
    Tiny Feet

    I’m basing this experiment after seeing Alex Blom with his three different colours of cards when I first met him a few years ago. Why not try this with my own photos?

    There are a few things that I hope to find out from this little experiment:

    1. Which card appeals to everyone? The one that I run out of first, is the most popular.
    2. Which card gets the most click-throughs? Each card is coded with a different QR code that links to their respective campaign in Google Analytics. The one that gets the most click-throughs, might be my second option.
    3. I’m also curious to see which people pick which photos. I have a small theory about which ones women will pick over the men, but I’ll share that once I know the results to see if I’m right. Don’t want to skew the results.

    Anything else I should be finding out? What do you expect to see?